Tren E-Commerce sebagai Cyberculture

Tren E-Commerce sebagai Cyberculture

Studi kasus: Tren E-Commerce melalui Facebook

Hikmah Rofidah Lailiyah,dkk

IAIN Sunan Ampel Surabaya, Jl. Jend. A.Yani No. 117, Surabaya

Email: hikmah_fp@yahoo.co.id

Abstract: Trend E-Commerce as Cyberculture

Currently e-commerce has become a trend in the society along with the increasing use of internet in life. Most of the Indonesian internet users use the internet for social networking purposes, including accessing Facebook. E-commerce media is so diverse. One of them is by using facebook.

The issues raised in this penlitian include e-commerce linkage with cyberculture, reasons for use facebook as a medium of e-commerce, the advantages and disadvantages of using facebook as a medium of e-commerce, facebook commerce and current trends. The method used in this study is a qualitative ethnographic approach in order to gain an understanding of the trend of e-commerce as cyberculture. And to answer the focus problems of data analysis techniques used by Miles and Huberman.

From the research it was found that the trend of e-commerce has become the lifestyle of today's society. Faceboook is selected as the e-commerce because of the number of facebook users is so large. In addition, because Facebook provides a wide variety of applications add to the advantage in doing e-commerce, such as convenience and cost savings. While the disadvantages of using facebook is susceptible fraud, item purchased not in accordance with the drawings, and the unilateral cancellation. Although facebook has a lot of number of users and applications offered also vary, but along with the development of technology, it is quite tempting the perpetrators of f-commerce for media switch to smartphone chat application and online trading sites.

Key words: e-commerce, facebook

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Hampir di setiap kali pertemuan, rapat atau pun musyawarah, para pimpinan harian selalu mengeluhkan kurangnya kader. Tidak hanya di muhammadiyah tapi hal ini juga dirasakan oleh hampir semua ortom muhammadiyah. Para generasi penerus yang telah didik dan dibina mulai dari IPM, satu persatu mulai rontok ketika mereka bertambah usia. Estafet perjuangan menjadi terhenti. Pada akhirnya kini muncul kader-kader karbitan, atau kader instan yang meneruskan perjuangan dan tentunya menimbulkan warna yang berbeda pada tubuh organisasi. Bahkan telah menjadi rahasia publik bahwa ketua umum Muhammadiyah saat ini, Pak Din Syamsudin, berasal dari Nahdlatul Ulama yang dinaturalisasi oleh Muhammadiyah.

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